Music Placement Strategies: How To Market & License Music
on Wednesday, January 16, 2013
at SAE Institute in Atlanta, GA
Music placement is one of the most effective ways to receive exposure and cut through clutter with new music today.
Music placement opportunities have skyrocketed and increased dramatically in importance with the proliferation of media channels. With it, the competition is fierce as more creators and publishers throw their hat (er, songs) into the synch ring.
At this NARIP program, two experts discuss this important and fast-growing sector of the business. They will also discuss marketing music for different outlets to make it more attractive to buyers, where to find them and how to put yourself in line for the best possible deal.
Hear strategies and information sources our experts use to license music, exploit catalogs and maximize opportunities, and how to make and close these deals in ways that keep music buyers coming back for more.
YOU WILL LEARN
- Case studies: what works, what didn't and why
- Making the pitch: necessary elements
- Important deal points
- Closing the deal
- Timing
- Budgets & fee ranges
- Things to avoid
- What music buyers really look for including music supervisors, television networks, ad agencies and gaming companies
- How to increase the impact and marketability of music
SPECIAL GUEST SPEAKERS
(scroll down for speaker profiles):
Janet R. Wade, Music Clearance & Licensing Expert / Event Producer at a major entertainment company in Atlanta
Simon Horrocks, Co-Founder, Affix Music
Chloe Peacock, NARIP Atlanta Board Member (moderator)
FOLLOW US, LIKE US, LOVE US!
TWEET ABOUT OUR SPEAKERS & EVENT
Short Event Link: http://bit.ly/NARIP-Place-Music
WHEN
Wednesday, January 16, 2013
6:30 p.m. - Registration opens
7:00 p.m. - Program begins
9:30 p.m. - Program ends
WHO SHOULD ATTEND
Producers, Artists, Artist Managers and Artist Reps
Record, Music Publishing, and Licensing Executives
Music Attorneys, Promoters
Brand Marketing, Advertising & Creative Executives
Accountants, Business Managers & CPAs
WHERE
SAE Institute of Technology
215 Peachtree Street NE, Suite 300
Atlanta, GA 30303
Enter building from Andrew Young International Blvd. (behind Hard Rock Cafe).
Latecomers please ring buzzer for entry.
Click here for map.
COST
$15 for NARIP members
$25 for Non-members
BONUS
Because you are registering for this program, we offer you the opportunity to pre-order the MP3 recording of the program for only $20 (regularly $39.95). This will also include digital copies of documents distributed at the program. This program will cover a great deal of information, and so you won't have to worry about taking notes! To pre-order now, select the Premium Ticket option below, the mastered recording will be emailed to you within 2-3 weeks after our program (if not sooner).
PARKING ~ MARTA
Closest paid parking deck is on Andrew Young International Blvd. Or take Marta train to Peachtree Center Station and walk to SAE Institute from there.
PAYMENT METHODS
1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Walk-up if space permits. NARIP events sell out, advance registration is recommended.
No refunds, all ticket sales final. We appreciate your cooperation.
QUESTIONS?
Call 818-769-7007 or contact NARIP
SPEAKER PROFILES
Janet R. Wade
Janet Wade has been a professional in the Music and Entertainment Industry for over 30 years, with expertise in the specialty area of Music Clearance and Synchronization Licensing rights for television and media production since 1990. Janet currently works for Turner Broadcasting System, Inc. in Atlanta where she negotiates licensed music deals for the promotions and marketing campaigns for Turner’s networks (including TNT, TBS, TCM, Cartoon Network, TruTV, NBA TV, Turner Sports, CNN), as well as oversees the clearance of rights and licensing of music for TNT Original series productions and for Turner’s Latin American and International networks. Some of the more recent music deals that Janet has negotiated include the promos for TNT Network’s original programming: Dallas; Monday Mornings; Falling Skies; The Closer; Hawthorne; Men of a Certain Age; Leverage; Southland; Memphis Beat; Rizzoli & Isles; and TNT network branding promos. TBS network series include: Conan; Big Bang Theory; Meet The Browns; Family Guy; Lopez Tonight. TNT Sports projects include promos and major campaigns for NBA TV; NBA All-Star Game; NASCAR and Major League Baseball. Cartoon Network projects include promos for Star Wars: Clone Wars; Adult Swim’s Aqua Teen Hunger Force feature film; as well as Cartoon Network’s online games. Janet is also responsible for music used in CNN promos and Public Service Announcements, and various promos and programming for TruTV and the TCM Network; with the music negotiated for use on television, theatrical trailers, radio, Internet, and New Media; as well as social networking sites, special live marketing promotions, mailers, press kits and in-store use. She has also produced various artist showcases at Turner for the employees and specifically the creative divisions at all of Turner’s networks. Before moving from California to Atlanta in 2006, Janet was in charge of all licensed music for Universal Television productions, plus the USA Network and Studios USA. Janet later managed all licensed music for Paramount Pictures Television in Hollywood, California, plus the UPN network, Showtime Network and VH-1 productions. She held the title of Director of Music Clearance and Licensing for all television production at each of these studios. Some of the notable weekly series that she worked on include New York Undercover, Quantum Leap, Law & Order, Star Trek Voyager, Resurrection Boulevard, Girlfriends, and many TV movies including a biography on the artist Meatloaf and another about the Beatles. She is also credited with work on various TV soundtrack CD releases. Under her own music clearance, licensing and consulting business, Janet has worked with recording artists, major corporations and book authors and has notably been credited on several published books. In addition, while serving on the Board of Directors for the Opera League of the Los Angeles Opera, Janet produced several artist showcases, plus many music and educational events for the opera company. Janet continues to mentor and speak on panels to her peers in the music industry, including new songwriters and artists and has also become involved in a few new business ventures currently in development, which include a benefit concert, film production and a radio show. She is also a co-producer/ organizer of the newly launched Music Makers Network, which features regular music industry events intended to promote networking and educational opportunities within all of Atlanta’s music industry.
Simon Horrocks, Co-Founder, Affix Music
Simon Horrocks and Michael Weeman are the driving force behind Affix Music. Their vision for the company evolved from a shared appreciation of urban music, working relationships with successful producers and recording artists and deep experience in artist management and music publishing. They've made it their mission to make licensing easier and more profitable for everyone involved. As a management consultant for Ciara, Simon Horrocks witnessed the global demand for hip-hop while working with the Grammy-winning artist on her first world tour. Simon discovered the supply side of the business when he returned home to Atlanta to work with Devyne Stephens as the GM of Upfront Records, home to Akon & Kandi. A mountain of CDs from hopeful unsigned talent began to grow on his desk. The opportunity to connect supply and demand presented itself when he was asked to find affordable, relevant music for an urban lifestyle project with The Athlete's Foot. Simon selected a track from one of the producers he was working with, and the net result was a satisfying win-win experience for all involved. Thinking he might be onto something, Simon approached several producers to shop their unplaced music for TV and radio projects. "Yes. Go get me a check!" was their unanimous response. Simon immediately started helping Clear Channel find musical talent for major brand advertisers. From there he landed projects for HBO, BET and Disney. Business was good, but he wondered if the venture would be scalable. After serving as an artist manager and an A&R consultant to MCA Records and Zomba Music Publishing, Michael Weeman was hired as a Writer-Publisher exec to open BMI's Urban-focused Atlanta office. As the city's Urban Music community continued to evolve, he left BMI to manage a group of producers and mixers with Multi-Platinum credits, including Ludacris, Lil Jon, David Banner, Bone Crusher and Shop Boyz. Michael was impressed by the resourcefulness and prolificacy of the talent in his stable. He was also struck by the volume of quality music left un-monetized in the rapidly changing music business. He began using his knowledge of music publishing and his law degree to negotiate licensing deals to help his team capitalize on the unplaced music in their catalogs. But the traditional methods of licensing often made the process extraordinarily time-intensive, and the varied collaborations inherent in Urban music creation made the deals cumbersome. There had to be a better way. When Simon and Michael shared their experiences, they agreed the market was hungry for quality urban Music and related genres. They both agreed the conventions of licensing were creating obstacles that were stunting the growth of creativity for music providers and media professionals. And they both agreed that they were uniquely positioned to solve the creative and legal problems that would help break down these obstacles to let the music flow.
Chloe Peacock, NARIP Atlanta Board Member
An Atlanta native, Chloe is passionate about getting involved with, and leaving a mark on, Atlanta’s music and entertainment industries. After graduating from Georgia State University she began working for a music management company in the public relations and new media marketing departments, and quickly expanded into the college radio promotion and marketing world. From there Chloe joined the board of directors at the Atlanta chapter of the National Association of Record Industry Professionals (NARIP), and also serves on the PR/marketing committee for Georgia Music Partners, an Atlanta-based non-profit dedicated to promoting the business of music and music technology in Georgia. Most recently, Chloe has dived into music licensing and placement, joining the Affix Music team as the company’s newest associate.
SOURCES FOR MORE INFO
Affix Music
NARIP
SAE Institute
Turner Broadcasting
